Artist • Educator • Judge

Meet Elena Sehovac

World-renowned PMU artist, multiple award-winning competitor, international judge, and founder of ESHE PMU Academy — dedicated to shaping the next generation of permanent makeup professionals.

A Career Built on Craft, Not Chance

Over more than a decade in the industry, Elena Sehovac has built a reputation defined by precision, integrity, and relentless dedication. From competing on international stages to educating the next generation of artists — every step of her journey reflects the same standard: excellence without compromise.

Competing

Elena Sehovac is a multiple award-winning PMU competitor who has represented her craft on international stages across Europe and beyond. Her competition work is defined by flawless technique, artistic sensitivity, and the consistent ability to perform under the highest standards of evaluation. Each medal and recognition is a reflection of years of disciplined practice and an uncompromising commitment to mastery.

Events

As an internationally recognized PMU judge, Elena brings an analytical eye and a deep understanding of technique to every competition panel she sits on. Her evaluations are grounded in years of hands-on experience as both a competitor and a practitioner — offering artists fair, detailed, and constructive feedback that elevates the standard of the entire field.

Conferences

Elena is a sought-after speaker and presenter at international PMU conferences and industry events. She brings a direct, experience-driven voice to discussions on technique, education, ethics, and the future of permanent makeup — engaging both emerging artists and established professionals with substance, not just performance.

Mentorship

Through ESHE PMU Academy, Elena offers structured mentorship programs tailored to artists at every stage of their career. Her approach combines technical precision with business knowledge — helping students not only master the craft but also build sustainable, respected practices. Whether you are just starting out or looking to elevate your existing skills, Elena's mentorship meets you exactly where you are.

Brows

The ESHE Powder Brows technique is Elena's signature approach to brow artistry — delivering perfectly shaped, softly shaded results that follow each client's natural facial symmetry. No sharp lines, no artificial appearance. Just beautifully crafted brows that enhance without overpowering, built to last and designed to look effortlessly natural from day one.

Lips

ESHE Lips and ESHE Ombre Lips are Elena's techniques for enhancing the natural beauty of the lips — refining their shape, enriching their colour, and improving symmetry with a result that looks naturally full and healthy. The Ombre technique creates a delicate gradient for a sophisticated, voluminous effect, while the classic ESHE Lips delivers a clean, defined result inspired by the timeless lipstick effect. Lips that look nurtured, polished, and perfectly yours — without the need for daily makeup.

Eyeliner

The ESHE Winner Liner is Elena's multiple award-winning permanent eyeliner technique — a result of years of precision work on international competition stages. From a subtle lash line enhancement to a bold, defined look, every application is fully adapted to the shape and character of the eye. The goal is always the same: eyes that appear more open, expressive, and defined, with a lasting elegance that requires no daily effort.